Whether explaining numbers and statistics or a specific progression of information, their purpose is to capture the audience’s attention and inform them in a palatable way. Infographics are visually pleasing and share information in a logical way that the viewer can understand. There’s also a massive stock of Adobe fonts available, which leaves no shortage of options for creating the perfect branding package for any business. They can also hand draw or design fonts and Illustrator will vectorize it and turn it into sharp, clear text. Graphic designers have the ability to play with brand colors and save them in the library for easy access on the next project. Illustrator is one of the most helpful tools for creating brand elements like color palette and typography because of the customization available. The way a font looks - whether it’s serif or non-serif, beautiful script, plain text, or even a fun theme - it’s all designed to make you convey the values and mission of the brand. Similarly, typography plays a large role in brands as well. Either way, these colors play into how you recognize a brand as much as their icons. Others feel a strong connection to colors and their traditional meanings. Some use color psychology to make their brand feel a specific way. Within branding, there are specific colors, or a color palette, each business uses. It seems simple, but in order to create this recognition, many elements must be working correctly behind the scenes. When you see the logo or icon, you make the connection about what the company is. While logos and icons are an important part of a brand, there’s more to it than that. One of the best places to design these types of graphics is in Adobe Illustrator because of the vector graphic aspect-any drawing created in Illustrator can scale to whatever size you need without having to guess or save multiple files. You see the image and immediately make the connection to the business and what it does. Icons even live in places you probably don’t think much about such as your computer’s desktop or your phone’s home screen. On websites, social media, promotional materials, and anything else you might come across for the company. Logos and icons are particularly important to business development because they appear everywhere. These graphics represent the business and make it easily recognizable for customers.
They all have a specific set of logos and icons representing their business. Think of some of the biggest brands you know - McDonald’s, Starbucks, Walmart, Google. In fact, it’s often listed on job descriptions as a requirement alongside Photoshop and InDesign.Ī few common tasks within the graphic design industry are logos, icons, business branding, infographics, posters, and flyers. Imagine if all of your favorite memes were hand drawn and then digitized - there would be many less GIFs in the world!Īdobe Illustrator is an indispensable tool for Graphic Designers. Selecting a region changes the language and/or content on creativity being at the heart of graphic design, creative technology comes in handy for everyday work. This dialog box offers other options when saving an Illustrator document. The Illustrator Options dialog box appears when you first choose File > Save or File > Save As. In the Save As dialog box, name the file, choose a location to save it, and make sure that Adobe Illustrator is selected from the Format menu (macOS) or Save As Type menu (Windows).For this tutorial, click Save On Your Computer.It’s best to save your document on your computer as an Illustrator document, or as a cloud document while you’re working on it. Note: Saving in the Illustrator format (with a file extension of AI) or as an Illustrator cloud document (with a file extension of AIC) retains layers, type, and other editable Illustrator properties. Saving cloud documents is faster than saving documents to your computer - and you can keep versions of a cloud document in the Version History panel. Cloud documents are autosaved as you work on them. In the Save On Your Computer Or To Cloud Documents dialog box, you have a choice of clicking Save To Cloud Documents to save the document as a cloud document or clicking Save On Your Computer to save the document locally on your computer.Ĭloud documents can be accessed from any device where you've installed Illustrator, including Illustrator on the iPad.
#Illustrator design how to#
What you learned: How to save a file and the differences between an Illustrator cloud document and document saved to your computer
0 kommentar(er)
